The ICICI iMobile Pay UPI module faced usability issues like complex navigation, unclear query flows, and an outdated design that failed to highlight key features. Accessibility gaps further hindered users from completing UPI tasks efficiently, requiring a redesign to simplify processes and improve user satisfaction.

The ICICI iMobile Pay UPI module was redesigned to address usability challenges by simplifying navigation, enhancing query flows, and modernizing the interface. Key actions were centralized, processes streamlined, and accessibility improved through a minimalist design. These changes aimed to make the module more efficient, user-friendly, and intuitive for all users.